–Last season, during London Fashion Week, instead of a typical presentation we staged “The Protagonist Show” where we dressed five friends of the studio in our AW25 collection.
Each Protagonist gave a presentation on something that recently came across their mind. We wanted to show the garments in a context that allowed the audience to takeaway something more than a record of the garments alone.
Thanks to the Protagonists:
Ásta Fanney
Chanel Björk
Kadi Jatta
Sammy Lee
Sienna Murdoch