—Deadstock Fabrics & Upcycled Materials: We prioritize the use of high-quality deadstock fabrics—unused surplus textiles from other fashion brands or mills that would otherwise go to waste. Additionally, we integrate upcycled materials, re-purposing existing garments, textile scraps, and vintage fabrics into new collections, reducing landfill waste and giving materials a second life.
—Certified & Responsible Textiles: We source textiles that adhere to strict environmental and ethical standards, focusing on:
– Icelandic Wool, sourced from ethically raised sheep in Iceland, known for its durability, insulation properties, and minimal environmental impact with a standard 100 by OEKO-TEX and REACH regulated.
– GOTS-certified organic cotton.
– Bamboo Jersey, produced in accordance with OEKO-TEX standard 100 , GOTS and FSC Certificated.
-Tencel ,Lyocell & Modal.
– GOTS-certified organic Linen
– Organic Silk by GOTS certified or Peace Silk.
– Wool sourced from manufactures obeying by the IWTO Specifications for Wool Sheep Welfare, RWS or adhere to manufacturing circular products.
-Mono Fibers, single-material fabrics that facilitate easier recycling at the end of their life cycle, reducing textile waste and improving circularity.
—Ethical & Transparent Sourcing: We work closely with suppliers who prioritize sustainable manufacturing and ethical labor practices. We actively seek partnerships with organizations that provide fair wages and safe working conditions for fiber growers and textile producers.
— Low-Impact Dyes & Treatments: We avoid toxic chemical treatments and dyes by using plant-based and natural dyeing processes in house.
1.2 Responsible Production & Waste Reduction
— We are committed to small-batch production limited to resources and the amount of deadstock fabrics that exists for each item.
— We implement circular design principles to ensure garments are durable, repairable, and recyclable by choice of fabrics and designing and producing with mono-fiber principle in mind.
—We design with zero-waste pattern making in order to eliminate access and offcuts completely if possible.
— We re-purpose production offcuts into new designs, accessories or packaging to reduce waste.1.3 Carbon Footprint & Energy Use
— We are committed to small-batch production limited to resources and the amount of deadstock fabrics that exists for each item.
—We design with zero-waste pattern making in order to eliminate access and offcuts completely if possible.
— We repurpose production offcuts into new designs, accessories or packaging to reduce waste.
— We implement circular design principles to ensure garments are durable, repairable, and recyclable by choice of fabrics and designing and producing with monofibre principle in mind.
— We prioritise sourcing locally to reduce transportation emissions and support nearby artisans and suppliers.
— We are also committed to a low-waste packaging approach, using recyclable, biodegradable, or recycled materials in out
packaging and aim to minimize packaging.
1.4 Water & Chemical Management
— We focus on reducing water consumption and minimizing the environmental impact of our dyeing processes through the use of plant-based, non-toxic dyes, such as madder root, black beans, and other botanical dyes that are natural and free from harmful chemicals. Likewise we use mordants that are environmentally friendly, such as alum and creme tartar.
— We recycle and reuse dye baths to minimize water waste and extend the life of plant-based dye solutions when possible.
2. Social Sustainability
2.1 Ethical Communication & Brand Integrity
— We maintain transparency by clearly communicating our brand values, sourcing decisions, and sustainability commitments through product descriptions, website content, and packaging.
— Build trust through direct engagement with our community via social media, brand storytelling, and behind-the-scenes content to highlight our sustainable journey.
2.2 Supporting Artisans & Local Economy
— Partner with independent artisans and small-scale crafts-people to promote traditional craftsmanship.
— Support fair and ethical collaborations by working with suppliers and makers who uphold high ethical standards.
— Source materials locally where possible to reduce environmental impact and support local businesses.
2.3 Responsible Business Practices
— Foster an inclusive and collaborative work environment, embracing diversity and fair opportunities.
— Uphold transparency in pricing and ensure that fair compensation is given for all collaborations.
2.4 Community & Giving Back
— Support initiatives that align with sustainability and social impact, such as textile recycling programs or environmental or social charities.
— Donate fabric scraps to schools, art collectives, or upcycling initiatives to minimize waste.
— Engage in knowledge-sharing with other small brands and ethical makers to build a stronger sustainable fashion community.
—Mentoring younger creatives, interns and students in order to share knowledge and foster a non-gatekeeping.
3. Circular Economy & Business Model
—We use a pre-orders and made-to-order models to prevent excess inventory.
—Offer rental or resale services on samples to extend product life.
4. Measuring & Improving Impact
— Conduct an annual sustainability review of our sustainability strategy to evaluate progress, identify areas for improvement, and implement refinements. We actively stay informed about industry best practices and certifications through resources such as the GOTS database, OEKO-TEX website, and UNDP guidelines. Additionally, we continuously explore innovative materials, techniques, and responsible production methods to enhance our sustainability efforts and optimize our operations.
PREFERRED MATERIAL LIST 2025
Materials and fibers we prefer
– Icelandic Wool, sourced from ethically raised sheep in Iceland, known for its durability, insulation properties, and minimal environmental impact with a standard 100 by OEKO-TEX and REACH regulated.
– GOTS-certified organic cotton.
– Bamboo Jersey, produced in accordance with OEKO-TEX standard 100 , GOTS and FSC Certificated.
-Tencel ,Lyocell & Modal.
– GOTS-certified organic Linen
– Organic Silk by GOTS certifies or Peace Silk.
– Wool sourced from manufactures obeying by the IWTO Specifications for Wool Sheep Welfare, RWS or adhere to manufacturing circular products.
– Mono Fibers, Certified OEKO-TEX or GOTS
– Deadstock Fabrics & Upcycled Materials of high-quality.
Materials and fibers we limit
– Conventional Bamboo Jersey
– Conventional Silk
– Conventional Linen
– Conventional Wool
-Recycled Synthetics (Polyester, Nylon, Acrylic)
-Virgin Leather
Materials we do not use
-Virgin Polyester & Nylon
– Acrylic & Other Synthetics
– Conventional Cotton
– Feathers and down
– Exotic Animal Skins & Fur
– PVC & PU Faux Leather
RESTRICTED SUBSTANCES LIST 2025
We prioritize material safety, ensuring compliance with the EU REACH Directive and other relevant chemical regulations. We maintain close oversight of our in-house production and work with suppliers who share our values, ensuring they meet our Restricted Substances List (RSL) standards.
Restricted Substances
We prohibit or limit the following substances in all textiles, dyes, and trims, in accordance with EU REACH regulations:
– Azo dyes
– Heavy metals (lead, cadmium, mercury, chromium VI) PFAS (Per- and polyfluoroalkyl substances) including PFOA and PFOS